Chapter 481 Advertise it widely
According to his idea, his fellow villager Gu Taohua in the future would definitely start a price war with Wu Ji.
I didn’t expect that Jufulai’s price was the same as yesterday.
He has already convinced Wu Ren that no matter what the price of Jufulai is, Wu Ji will ensure that it is lower than Jufulai, and Wu Ren is even prepared to incur a loss.
Just to play Jufulai.
To be honest, Wu Ji's customers are competing with Ju Fu. After all, these customers come here for Ju Fu, but they are cut off by Wu Ji's prices.
Gu Ruinian thought that if he were Gu Taohua, he would definitely not be able to swallow this.
Is it because Gu Taohua didn’t know Wu Ji’s prices that she didn’t adjust the prices?
This shouldn’t be the case. Many customers who left Wu Ji went to Jufulai to compare prices, and then returned to Wu Ji.
This kind of situation has happened more than once or twice. How could the guy not tell Gu Taohua about this news?
Jufulai’s unwillingness to participate in the price war can only mean one thing, that is, Jufulai cannot afford the losses.
Gu Ruinian stood at the door of Wu Ji and looked towards Jufulai.
For a company as big as Jufulaipu, engaging in a price war would result in huge losses.
Gu Taohua is a girl after all, and she lacks the courage and vision to engage in a price war.
The business world is like a battlefield, you have to be decisive and ruthless. Gu Taohua is still too conservative.
......
At the end of the day, Jufulai’s customer flow was no less than the first day, and its turnover reached a new high.
Tong Huaqiong was very satisfied with this.
The key point is that Jufulai will become a benchmark shop in Pingchuan County, and a shop that others cannot imitate.
At the same time, Wu Ji's business also seems to be very good.
The turnover is high.
The profits were not satisfactory.
There is no way. The prices of some products are even lower than the purchase price. Even if part of the money is lost, the overall profit will be lowered. What's more, most of the products are half the price of Jufulai.
But overall it is higher than Gu Ruinian expected.
Gu Youtian took stock of the account books and said nothing. It was better to make some profit than to lose money.
At least now Wu Ji’s reputation has spread.
"...Uncle Wu, now all customers know about Wu Ji. This means that we lose a little profit in the early stage to cultivate customers' habit of coming to Wu Ji."
Gu Ruinian was afraid that Wu Ren would be dissatisfied with the profits, so he took the initiative to improve Wu Ji's popularity.
If this happened in the future, today's results would be a great victory. After all, it is not easy to let customers know the existence of a product. Everyone has to spend money on advertising and traffic fees.
Now the whole Pingchuan County knows Wu Ji, and knows that Wu Ji is right opposite Jufulai.
So Gu Ruinian still felt that Jufulai provided Wu Ji with free advertising.
Wu Ren did not calculate the profit or look at the account book, he only knew that there were many customers today. Thinking about it again, what Gu Ruinian said made sense, compared to yesterday, Wu Ji's reputation has finally spread.
With fame comes follow-up business.
Wu Ren said: "In business, there are gains and losses. It's a good thing that customers are willing to come to our store."
Gu Youtian sneered in his heart, if you say this now and you really lose money, who knows how he will turn against you.
Gu Youtian said, "I calculated today's profit, and I still made some money."
But the price cannot always be cheaper than Jufulai, otherwise you will lose money sooner or later.
So he said, "Jufulai hasn't reduced prices much, so let's restore the prices tomorrow."
Gu Ruinian raised an objection. He had already made the posters for the five-day opening promotion. If he returned to the original price tomorrow, he was afraid that customers would not buy it.
As for what will happen to the price increase in five days, he is not worried.
Starting tomorrow, we will tell customers that this price will only apply during the opening days. This way, customers will have the psychological expectation that the price will return to normal, and there will naturally not be much of a rebound after five days.
He also had a plan. In the next few days, he would spread Wu Ji's fame throughout Pingchuan County, and then sell products that Jufulai did not have. Without Jufulai for price comparison, Wu Ji's competitiveness would be greatly increased.
As for Jufulai, isn’t it just a low-end version of a modern supermarket? He can do it too.
Now Wu Ren obviously trusts him. If he persuades Wu Ren to invest money later, he will be able to build Wu Ji into a modern supermarket that is more in line with Jufulai.
Gu Youtian was unhappy when he heard Gu Ruinian's suggestion to continue to lower the price. He scolded: "You are so capable, but don't think that it was your idea that the customers came in today. If it weren't for me who pushed the purchase price to the lowest, would I be able to let you reduce the price by half?"
Wu Ren didn't know about these.
Originally, the purchase price in Gu Youtian's account book was raised, so he could make a profit from the difference.
Now the price difference is gone.
Therefore, I did not agree to continue lowering the price the next day.
"We don't have to raise the price to the same as before, we just have to raise it to the same level as Jufulai."
Gu Youtian felt that since all customers knew Wu Ji, there was no need to lower the price too much; he could retain customers as long as he kept the price the same as Jufulai.
In the end, Wu Ren respected Tani Arita's decision to raise the price the next day.
He has to respect her. He has been attracting customers in the shop these days and he knows that doing business is not that easy. His Wu Musheng is not familiar with the purchase, inventory and reconciliation of goods and the operation of the shop, and he still needs Gu Youtian to guide him.
Therefore, before Wu Musheng is able to take charge on his own, he cannot offend Gu Youtian too much, in case he quits.
Gu Ruinian is smart and can come up with good ideas, but he is still young after all and cannot take care of all aspects of the shop.
On the third day, Jufulai held the last day of its grand opening promotion.
The operation in the first two days has allowed Jufulai to establish its position in Pingchuan County.
Fortunately, nothing unexpected happened during these three days.
As for Wu Ji, Tong Huaqiong never took it seriously.
Tani Arita and Takehito have been in a bad mood these past two days.
Because the price was reduced too much at the beginning, it attracted a lot of customers. But when the price was restored, the customers were no longer willing to buy it.
Originally, most customers came to Wu Ji because it was cheaper than Jufulai. So when the price suddenly increased, everyone couldn't accept it.
It would be fine if there was no Jufulai, the key is that Jufulai is right next door, with the same price but clean environment and good service. The key is that in now hot weather, there is ice in the store all day long and you can drink mung bean soup.
Moreover, Jufulai has a wide variety of products, with new ones every day.
In addition, the young master of Jufulai was the top winner last year, and many people want to take advantage of his good fortune.
At the same price, only a fool would not choose Jufulai.
Therefore, even though the three-day big sale is over and the 20% discount is no longer available, people still like to patronize Jufulai, even if they don’t buy anything and just want to browse.
Tong Huaqiong, the owner of Jufulai, promised that although the 20% discount for all items has ended, the shop will still offer promotions from time to time.
For example, now that the weather is getting hotter, there are discounts on cattail fans, cool mats, and mosquito repellent incense. Some are directly discounted, some are buy two get one free, and some are discounted when you buy three together.
After hearing the news, everyone praised Tong Huaqiong for her generosity and were thinking about how to get the best deal. Some who just wanted to buy the same thing dragged their neighbors to group the order. For a while, Jufulai's business became increasingly prosperous.
Since Tong Huaqiong said that if there is an event, then there will be an event, many people come to Jufulai to have a look when they have nothing to do, and they will take the initiative to spread the word if they see any product has a promotion.
It can be said that visiting Jufulai has become one of the daily activities in Pingchuan County.