Chapter 480: Price War, She's Not Interested
"what is it now?"
Wu Ren couldn't accept the reality that all the customers had run away.
He had just tasted the joy of making a sale and hadn't savored the taste yet. How could he bear to see customers abandon Wu Ji and go to Jufulai?
"Jufulai's move is too cruel. We can't keep customers by force. Let's think of a way." Gu Youtian said.
"Ruinian, what do you think? Do you have any other good ideas?"
Wu Ren did not respond to Gu Youtian's words, but asked Gu Ruinian directly.
Gu Ruinian was very happy.
Since Jufulai relies on low prices and services to attract customers, if Wu Ji offers lower prices and better services, customers will naturally choose Wu Ji.
But now Wu Ji has no place to make ice, and even if it did, the cost is beyond Wu Ji's ability to bear.
The best solution is still to engage in a price war.
He just didn't believe that Wu Ji's price, which was half that of Jufulai, couldn't attract customers back.
Those ice cream and mung bean soup are just icing on the cake, but the price is more important, especially for customers who like to get a bargain, the only effective way is to lower the price.
Gu Ruinian said after careful consideration: "We don't have ice now. Even if we did, we can't put it all over the house. The cost is not enough. Customers will be even more dissatisfied if there is no ice later."
Gu Ruinian thought that this was the problem that Jufulai was facing.
Gu Taohua, you only see the means to attract customers, but you don’t think about whether the customers will still buy from you if the food is not iced.
Gu Ruinian paused and continued, "So I think we still have to start with the price. Let's lower the price. In the morning, we were able to attract customers by lowering the price by less than one-third compared to Jufulai. Now that we are half the price of Jufulai, customers will definitely come back."
Gu Youtian disagreed and said sullenly, "Do you know the cost price of the goods? If they are half the price of Jufulai, we will lose a lot of money."
Gu Ruinian, backed by Wu Ren, argued, "Dad, this is an extraordinary period. If we want to snatch customers from Jufulai, we can't just consider the cost. We have to attract customers first. If customers don't come, all the goods will rot in the store, which will be a greater loss."
"Putting ice cubes in mung bean soup is just a gimmick for a short time. After a long time, customers are most concerned about the price. It's not like we are always half the price of Jufulai. Jufulai opened for three days with a big sale, we will do it for five days, and then adjust the price after the customer base stabilizes after five days."
"As for profits, we can reduce the cost price. When we have more customers, we can use this as a bargaining chip to lower the purchase price. Moreover, there are so many channels for purchasing goods in the world. If we work on both ends, we can always choose the cheapest one."
Gu Ruinian thought, at worst I could just pass off inferior goods as good ones.
Anyway, people in this era were extremely stupid. Daily necessities did not have the unified standards of the later industrial age. Who could tell the difference between inferior products and good ones?
Even if I can see it, I will accept it because it's cheap.
Let’s make the first pot of gold first.
Just wait until you make money and then slowly transform and whitewash yourself. Many companies in later generations did this.
Without waiting for Gu Youtian to speak, Wu Ren nodded and said, "Ruinian is right. If we don't attract customers, everything will be in vain. Let's have a grand opening promotion starting today. Our prices for the next five days will be half the price of Jufulai. Let's keep the customers first."
Wu Ren really couldn't stand the deserted atmosphere of the shop.
What he could not tolerate even more was that customers were lured away by Jufulai. If the owner of Jufulai was someone else, it would be fine, but it had to be Tong Huaqiong.
Wu Ren could never forget the humiliation that Tong Huaqiong had brought to the Wu family by making Tong Pandi and Wu Musheng divorce.
Therefore, his martial arts skills must not lose to Jufulai.
"Lower the price immediately." Wu Ren gritted his teeth.
Gu Youtian thought about it and found no better solution, so he had to accept the suggestion of price reduction.
"What if Ju Fu comes and asks us to lower the price as well?" asked Wu Musheng, who had never had any idea about running a shop.
Gu Ruinian said: "In this case, let's have a price war. We just need to make sure our products are cheaper than Jufulai."
In order to prevent Gu Youtian from objecting, Gu Ruinian analyzed the pros and cons to Wu Ren, and Wu Ren agreed with Gu Ruinian's approach.
So Gu Ruinian took out pen, ink, paper and inkstone and drew a simple poster that said "All products are half the price of Jufulai", then hung the poster at the door of Wu Ji and asked a waiter to stand in front of the poster and read it aloud.
I have to say that this trick is very effective. Many customers are attracted and stop.
Soon, Wu Ji was packed with customers.
Wu Ren was even more satisfied with Gu Ruinian.
"Grandma, Wu Ji's products have been reduced in price again. They also said that all the products that Wu Ji has are also available in Jufulai. Wu Ji's prices are lower than Jufulai's. If you buy at a higher price, you can get a refund within five days."
Nie Xiaofeng saw many people getting into Wu Ji again, so he went to ask around.
"Should we also lower the price?" Nie Xiaofeng asked.
After all, Wu Ji's shop is not small, and it mainly sells daily necessities. If everyone goes to Wu Ji to buy, Jufulai will suffer a lot of business.
Tong Huaqiong waved her handkerchief and said, "No surrender."
She won't be led by Wu Ji.
She is not interested in a price war.
Especially when it comes to engaging in a price war with Wu Ji, does Wu Ji deserve it?
Nie Xiaofeng said anxiously: "Many customers have gone to Wu Ji."
Tong Huaqiong smiled and asked Nie Xiaofeng: "Xiaofeng, why do we open a shop?"
Nie Xiaofeng said without hesitation: "To make money."
Tong Huaqiong said, "You're right. We do this to make money. If Wu Ji lowers its prices, we'll lower them too. If we lower our prices, Wu Ji will continue to lower them. When will we stop arguing with Wu Ji about price cuts? If prices keep dropping, even the profits are gone. Why do we still want to open a shop? This is putting the cart before the horse."
It’s just a small matter, but Nie Xiaofeng is so anxious.
If it were someone else, she wouldn't have the patience to explain, but considering that Nie Xiaofeng had no experience, she was willing to explain.
Nie Xiaofeng thought about it and realized that this was indeed the case.
Su Chengmin rolled his eyes at Nie Xiaofeng and said, "Why don't you go to the door and keep an eye on it? There are too many people here now."
Nie Xiaofeng raised his legs and ran away.
Su Chengmin looked at Nie Xiaofeng's back and thought to himself that he was so tall and was an idiot in business except for martial arts. No wonder the family shop fell into the hands of his two brothers.
Despite Wu Ji’s drastic price cuts and promotions, it still can’t match the popularity of Jufulai.
Even people who don't buy anything want to come in and take a look.
After all, Jufulai’s supermarket model is so novel and attractive that if you come in without buying anything, the waiters will not give you a cold shoulder and will even give you mung bean soup.
If you buy a lot of things, you can leave them in the store and leave your home address. When you get home, you can wait for the store staff to deliver the goods to your door.
The stall that repaired pots and pans was even more crowded with people, and the five repair masters all had sparks while repairing.
Of course, Wu Ji’s business is also not bad.
After all, the price is really attractive.
"Jufulai's prices are the same as yesterday."
The clerk was sent by Gu Youtian to Jufulai to test the price, and the clerk handed the copied price to Gu Youtian.
"how come?"
Gu Ruinian was a little bit unconvinced.