Chapter 477 Price War
"any solution?"
Wu Ren's eyes lit up.
"Don't get involved."
Gu Youtian has been disappointed with Gu Ruinian many times.
He was afraid that Gu Ruinian's method would make him fall to the bottom again.
Wu Ren had a very good impression of Gu Ruinian. After all, he was a scholar and a student at that. Wu Ren naturally had a filter for such young people.
"Youtian, let's listen to Ruinian's method first." Wu Ren turned to look at Gu Youtian, "I think Ruinian is quite smart, what if his method works?"
With Wu Ren's support, Gu Ruinian boldly said, "Uncle Wu, Dad. We have tried various methods, but there is one method that works best, which is small profits but quick turnover."
"What does small profits but quick turnover mean?" Wu Ren had never done business before so he didn't understand.
Gu Youtian understood.
He thought so too, but the key point was that if he did so, Wu Ji’s profits would not be enough to be shared.
Gu Ruinian ignored Gu Youtian and continued to say to Wu Ren: "Small profits but quick turnover means that we lower the price, and many people buy it for the low price. As more people buy, the overall profit increases."
When Wu Ren heard this, he thought it was a good idea.
Then lower the price. Jufulai attracts people by offering 20% off.
"We have to lower our prices to lower than Jufulai." Gu Ruinian took out a piece of paper from his pocket and handed it to Wu Ren, saying confidently, "This is the price of some of the products in our shop at Jufulai that I collected yesterday. We can attract customers by setting a slightly lower price than this."
Gu Ruinian thought, isn’t it just a price war?
Although he has never eaten pork, he has seen pigs run. In the world he lives in, the rising business giants are all based on price wars.
For example, a certain group, a certain drop, and a certain duo.
In the end, the winner takes all in the price war.
At that time, you can reap the harvest and make up for the previous losses.
As for whether he could defeat Jufulai, he believed that it might be possible as long as the strategy was right.
Compared with Jufulai, Wu Ji is a small business that can afford to make losses. It is impossible for Jufulai, a store as big as it is, to continue operating with so many products.
But he really hoped that Jufulai would beat him, so that he could drag Jufulai to death.
Gu Ruinian looked at the customers queuing outside Jufulai and said, "Uncle Wu, you see, all those who come to Jufulai to queue up for free repairs of pots and pans are bargain hunters. If we lower the price now, it will definitely attract customers."
Wu Ren took the list and said to Gu Youtian, "Ruinian is right. If we lower the price, I don't believe we can't attract these bargain-hunting customers."
Gu Youtian frowned and said, "If we lower the price, the profit will be lower."
Based on his understanding of Wu Ren in the past few days, if the profit share is small, he will definitely feel that the responsibility lies with Gu Youtian.
He could lower the price, but he had to let Wu Ren know that lowering the price could result in losses.
Gu Ruinian said, "Dad, we can't hesitate any longer. Let's attract people in first. If customers don't come in, how can we cultivate the habit of coming to Wu Ji? We have to make these customers get used to coming to Wu Ji now."
Gu Ruinian thought to himself that maybe all the customers coming to Jufulai in the future would be there to help Wu Ji.
Wu Ren no longer hesitated and said with finality: "Okay, lower the price. As long as Jufulai also has the products in our shop, our prices will be lower than Jufulai's."
Since Wu Ren said so, Gu Youtian had nothing to object to.
In fact, Gu Youtian felt that what his son said made sense, and he decided to use price cuts and promotions to attract people first.
Now customers don’t know Wu Ji, we have to let them know about Wu Ji.
However, he could not make the decision to lower the price for promotion. If there was a loss, Wu Ren would have to bear the full consequences, so he had to let Wu Ren make the decision.
Since it is Wu Ren who insists on lowering the price, the loss has nothing to do with him.
Gu Youtian was a businessman before, and he quickly figured out how to spread the news of the price reduction.
You don’t need a lot, just pick the items that your customers use most often.
Such as needles and thread, bowls and chopsticks, whetstones, hemp ropes...
For these common items, everyone is familiar and sensitive to the prices, so once the prices are reduced, it is easy to attract customers.
So he asked his servant to shout in the crowd how much the needle and thread cost, how much the bowl and chopsticks cost...
This trick really worked. When everyone heard that it was indeed cheap, even cheaper than Jufulai, some people decided to go to Wu Ji to take a look.
Anyway, Jufulai isn't open yet, so I'll go to Wu Ji to take a look first.
Soon, some customers came to Wu Ji.
Gu Ruinian smiled. Gu Youtian, his cheap father, still had to rely on his advice.
If it were his turn to be in charge of this martial arts match, he would definitely use his ultimate move.
The so-called big move is that if any product purchased from Wu Ji is cheaper at Jufulai than Wu Ji, Wu Ji will refund the difference.
This move, not to mention attracting people from all over Pingchuan County, this gimmick alone will make Wu Ji famous in Pingchuan County.
Just wait, when Wu Ji starts to have some cash flow in the next couple of days, Wu Ren will trust him more and more, and then he will sideline Gu Youtian and he will have the final say in Wu Ji.
He would not just do it to save face, he would make Gu Youtian regret looking down on his son.
Wu Ren was so happy to see customers coming into Wu Ji one after another that his face was beaming with joy.
Two waiters were not enough, so Gu Youtian ran to the back and called Gu Fengnian, Wei Shi, Gu Honglian and others to the shop to attract customers. Even the Wu family members followed to attract customers. After all, good business would benefit everyone.
Wu Ren praised Gu Ruinian a few words, and everyone knew that it was Gu Ruinian's idea that the customers went to Wu Ji.
Jia looked at Gu Ruinian with pride and said that her youngest son was smart, and it turned out to be true.
It’s all because of Qinghe Bay that his youngest son is unlucky. Once he leaves Qinghe Bay, his youngest son can do anything.
The more Jia thought about it, the more she felt that this was the case. Gu Ruinian had been an ordinary person from birth to the age of ten in Qinghe Bay. He suddenly became smart after leaving Qinghe Bay and going to the south. He had been doing well in the south, but when his eldest uncle passed away, his youngest son went back to Qinghe Bay to attend the funeral. After returning to the south, the ideas he came up with caused the family shop to go bankrupt. Not to mention that since returning to Qinghe Bay, the youngest son has encountered nothing but bad luck.
It must be Qinghewan who killed the youngest son. Jia was determined to let Gu Ruinian stay in Pingchuan County.
"Sister-in-law, you see, these cage cloths and combs are definitely cheaper than those from Jufulai. Believe me, if Jufulai is cheaper, you can come to me to refund the difference." Gu Ruinian had no idea of Jia's concerns and was trying his best to recruit a middle-aged woman who looked straightforward.
Seeing her sincerity, the middle-aged woman said, "Okay, I'll buy a set of combs and cage cloth."
She had seen the exact same comb at Jufulai yesterday, and it was indeed slightly more expensive than the one at Wuji.
She wanted to buy it yesterday, but it was sold out. It was a non-sale item on the shelf. If she came back today, I would definitely save a set for her.
But Jufulai is not open yet, and she can’t wait any longer and has to rush home to steam buns.
Gu Ruinian opened an order and was in a good mood. He turned his eyes and said to the middle-aged woman, "Sister-in-law, I won't charge you for the cage cloth. I'll give you an extra piece of cage cloth. I have a favor to ask of you, is that okay?"