Chapter 184 Forced Hunger Marketing
After finishing her breakfast, Tong Huaqiong started to go to town.
She knew that Tong Fusheng and his family would definitely be unwilling if they didn't go to the town to take a look at her shop, but she didn't expect that Tong Fusheng's family wanted to make Gu Taohua's family extinct.
Tong Huaqiong told Gu Dashu that he could not go anywhere today and should focus on the security of Taohua Dessert, with the focus on preventing Tong Fusheng and his family from causing trouble.
"Mom, don't worry. I can definitely control their whole family." Gu Dashu patted his chest and promised.
The carriage hired by Tong Huaqiong was waiting at the door early in the morning. Tong Huaqiong took Gu Taohua, Liu Yue'e and Chen Sufen on the carriage.
Gu Dashu and Qin Qingyou followed behind in a donkey cart borrowed from the Liu family and a donkey cart from the Qin family respectively. On the donkey carts sat Gu Xiaocao, Liu Qiaoyun, Yue'e's sister-in-law Hu, and Liu Xiuxiu.
Tong Huaqiong gave Gu Dashu a sum of money and asked him to buy two donkey carts. He couldn't keep borrowing from the Liu family.
It’s just that Gu Dashu is still in the process of negotiating the selection of donkeys.
The carriage sped quickly towards the town.
Tong Fusheng, his wife and children, walked along the shade of the fields towards Yanguan Town.
Tong Huaqiong's carriage sped past, and no one looked into the fields, so naturally no one noticed Tong Fusheng and others.
The wind blew up the curtain of the carriage, revealing Gu Taohua's hands resting on the windowsill. The pair of big gold bracelets made Tong Zhaodi recognize it as Gu Taohua at a glance.
Tong Zhaodi pointed at the carriage going away and said, "Dad, Mom, look, that's my aunt's carriage."
Tong Fusheng was exhausted and hot from walking away. He gritted his teeth and cursed angrily: "You've become too arrogant, too arrogant, and you don't even care about me, your brother."
Tong Zhijie gritted his teeth and said, "Dad, wait for me to avenge you."
Originally he was reluctant to marry Gu Taohua, but now he couldn't wait to marry her home. He wanted to avenge the humiliation he had suffered at his aunt's house in the past two days after marriage.
Tong Huaqiong came to Taohua Dessert and first changed into work clothes. After everyone arrived, she called everyone together for a simple morning meeting, then tidied up and walked into the baking room.
The bakery is now managed by Chen Sufen. Liu Yue'e's sister-in-law, Mrs. Hu, has already gotten the hang of it, and Liu Xiuxiu can also help out. Even if the three of them work around the clock, it is still difficult for them to finish baking all the cakes needed by the store that day.
Many customers waited in line for a long time and had to go home empty-handed.
Originally, Tong Huaqiong put all her energy into the management of the shop, but now she also has to go into the operation room and bake the cakes herself.
This took up too much of her energy and made it impossible for her to manage the shop.
Although Gu Taohua could take on the responsibility, she was only fourteen years old after all, and she had not yet fully learned how to read the account books, let alone various core issues involving the shop, such as staff salaries, store cost control, raw material procurement and profit ratio.
The baking room has been running non-stop these days, and some of the best-selling products cannot keep up with customer demand.
Tong Huaqiong was a little anxious.
The key to the so-called "hunger marketing" is to control production in order to control the selling price of goods and increase profits, thereby increasing product added value and increasing the influence of products.
Rather than being forced to suffer from insufficient supply due to insufficient production.
Even if hunger marketing is a good method, you can’t do it every now and then.
Customers will become aesthetically fatigued and rebellious.
In addition to the issue of production capacity, there is also the issue of cake reservations.
Now Taohua Dessert has led a cake craze in Yanguan Town. There is one cake for opening celebrations, one for a full-month gift, one for an elderly person’s birthday, one for the birthdays of young men and women from wealthy families... There is an endless stream of people coming to Taohua Dessert to order cakes every day.
Chen Sufen and Hu also had to find time to make cakes. Liu Xiuxiu, who was very skillful, was responsible for applying the cream and decorating the cakes.
From baking the cake base to the final shape of a cake, it also involves a lot of energy in the baking room.
Tong Huaqiong plans to hire a few more people in the bakery.
She plans to open three baking lines for new pastries, traditional pastries, and cake pre-orders. Each line will have a dedicated chef. This will make the line more professional and the baking chefs will not have to cross borders to be busy.
After Hong Xiaoxi's recommendation, Tong Huaqiong poached a master chef named Song from Sushiyuan to be in charge of traditional pastries.
Today is the day when Master Song officially starts work. With him around, Tong Huaqiong can breathe a sigh of relief.
Hong Xiaoxi, who works at Taohua Dessert, has been keeping in touch with the shop assistants at Sushiyuan. According to him, ever since Sushiyuan changed its owner, the business has been going from bad to worse, and the angry owner Ma Ming has decided to manage the shop himself.
But under the pressure of peach blossom desserts, there is still no improvement.
Hong Xiaoxi didn't even need to report to Tong Huaqiong. Tong Huaqiong knew that Sushiyuan was on the decline just by passing by the entrance of Sushiyuan every day and seeing the sparse customers.
Tong Huaqiong admired Manager Feng quite a bit. You have to admit, this guy was a bit unethical, but he was really good at doing things.
The person who has allowed Sushiyuan to dominate Yanguan Town for more than ten years must have extraordinary abilities.
If he had no evil intentions and if she had not made an enemy of him, Tong Huaqiong would really like to recruit Shopkeeper Feng, who had already returned to the countryside to farm, to run her own shop.
I learned from Hong Xiaoxi that several waiters and masters have already contacted Hong Xiaoxi to inquire whether Taohua Dessert needs waiters. Everyone wants to find a way out before Sushiyuan goes bankrupt.
Peach Blossom Desserts naturally need people.
But Tong Huaqiong did not intend to give up the offer for other people easily except for the baker Master Zhou.
She was waiting for Ma Ming from Sushiyuan to come and see her.
If Sushi Garden is dragged on, the only difference is that he will die early or late. If Ma Ming is smart, he will definitely take the initiative to find him and transfer Sushi Garden to her. If it is really as Tong Huaqiong expected, she doesn't mind taking over the entire business from the shop to the people.
Tong Huaqiong could also take the initiative to find Ma Ming, but if she did that, she would be in a passive position.
She didn't want Ma Ming to take the opportunity to raise the price.
Taohua Desserts has a constant stream of customers, and the first batch of pastries is sold out as soon as it comes out of the oven.
Considering that it was midsummer and the customers waiting in line would feel hot, Tong Huaqiong ordered the shop to prepare mung bean soup. Anyone who came to the shop could have a bowl of mung bean soup for free, even if they did not buy it.
This move alleviated the negative emotions caused by customers waiting in line, and everyone praised Taohua Dessert as a conscientious shop.
Even if some people don't buy cakes, they will stop by Taohua Dessert to drink a bowl of mung bean soup.
While Tong Huaqiong was busy in the baking room, Gu Dashu followed Tong Huaqiong's instructions and kept a close eye on the customers in line, for fear that Tong Fusheng would bring his family to cause trouble.
Tong Fusheng walked for a long time along the mountain road with his wife and children and finally arrived at Yanguan Town.
Tong Zhaodi learned from Liu Yue'e that the shop opened by Tong Huaqiong was called Peach Blossom Dessert. When she arrived in the town, she asked people where Peach Blossom Dessert was.
As an internet-famous shop in Yanguan Town, all residents of Yanguan Town and surrounding villagers who come to the market know the address of Taohua Dessert.
After asking less than two people, Tong Fusheng found out the specific address of Taohua Dessert.
So the family walked towards Yanzhi Lane.