Chapter 144 Love Brain
Ye Zhenzhen and Zhongli were busy for a month or so, investing nearly two million yuan, and they were able to complete the project before the peak season in the second half of the year.
In early November, Mubo opened successfully.
A pale blue and light pink woven balloon arch stood at the door, and flower baskets sent by relatives and friends were placed on both sides of the door.
The store's pre-promotion work was quite good, with local promotion done on social media, and the boss and employees preheating the store on their personal social platforms a week ago.
At that time, the activity of collecting likes in the circle of friends and giving away gifts was very popular, and many businesses used this marketing method to attract customers.
On that day, many old customers of Zhichu came to support the store. Ye Zhenzhen has maintained a very good customer base over the past two years. Loving beauty is a girl's nature, so they are naturally willing to pay for nice clothes.
After waiting until the store closed and checking the sales data, Zhongli almost jumped up.
"Zhenzhen, 82,000. We sold it for 80,000 today!"
"Well, we have to keep up the good work."
Zhongli hugged Ye Zhenzhen and laughed, "Eighty thousand a day, that's a year... By this calculation, we can get our money back soon!"
Ye Zhenzhen patted her on the back and smiled, "Don't expect so much. I'll be satisfied if I can get my money back in a year."
Zhongli ignored her and immersed himself in his dream of becoming a rich woman. "So, earning tens of millions a year is not a dream. We will soon be at the peak of our lives!"
Ye Zhenzhen couldn't bear to break her beautiful dream, "Well, I wish we can become rich women soon."
Zhongli looked longing, "Why don't we open two more stores? One store can sell 80,000 a day, and two stores can sell 160,000 a day..."
Ye Zhenzhen offered her a bite of sugar-roasted chestnuts and said, "Wake up, let's start this store first."
The moment I pressed the shutter door switch, it was already ten o'clock in the evening.
Shops along the street closed one after another, and the colorful store signs dimmed.
The street lights were lit in the late autumn night breeze. Ye Zhenzhen subconsciously wrapped her windbreaker tightly. The two walked to a night market stall not far away and bought some stinky tofu and grilled skewers.
Curled up, I sat on a small plastic stool in the open air, with grilled skewers and mineral water on the small, simple wooden table.
"Zhenzhen, I never thought that the two of us could open a store. We are so amazing!"
"Well, I didn't expect that either."
In fact, neither of them could eat, they just wanted to sit down and calm down their excitement.
Zhongli poked the leeks in front of him with a bamboo stick and said, "If you had known that making money was so easy, you should have started your own business a long time ago. It would be great to be your own boss!"
Ye Zhenzhen adjusted the hem of her windbreaker, held the bottle of mineral water in both hands, and said calmly, "It's not too late now."
Zhongli curled his lips: "Being in love has a huge impact on making money. You are being delayed by love..."
Ye Zhenzhen unconsciously increased the strength of her palm, causing the mineral water bottle to make a crackling sound.
After she calmed down for a few seconds, she said softly, "I don't want to fall in love now. I can make money now."
"Why aren't you going home to be with your boyfriend so late?"
Zhongli bared his teeth, "Chen Bo is urging me to eat, are you going to eat or not? If not, let's go home."
Ye Zhenzhen didn't know whether to laugh or cry. The guy who said one thing but meant another raised his eyebrows and asked, "What did you just say?"
Zhongli was a little embarrassed: "Oh, I'm trying to have a relationship and make money at the same time."
Ye Zhenzhen smiled and shook her head, sighing: "You are also a love-brained person..."
"Boss, how much is it?" Zhongli stood up to pay the bill, turned his head and made a face at Ye Zhenzhen, "Whatever you say, I have to go home to be with my boyfriend..."
Ye Zhenzhen returned to Tinglan Garden and sat on the balcony smoking as usual. She never thought that one day she would become a smoker, nor did she expect to leave Zhichu to start a business so soon.
Before going to bed, she stared at a number of cedar-scented perfume bottles. These scents were very different from the familiar smells in her memory.
Ye Zhenzhen is familiar with the clothing industry and has a certain understanding of retail links and fashion trends. Zhongli is originally a clothing model, so he took advantage of his personal strengths and took selfies in the store with his phone in the mirror.
They registered a Taobao store and relied entirely on their own research. They didn't know if there was any result, but they had to give it a try.
The store’s WeChat account sends new model pictures from time to time, and various social platforms are not missed. Beautiful photos are posted to attract customers to add WeChat and convert them to the private domain.
When you first become a boss, you have to worry about everything and you dare not let go of anything completely. You spend so much money, you must not let it go to waste.
Since becoming bosses, neither of them has posted any information unrelated to clothing on their social media platforms. When you scroll through your Moments, you’ll see a densely packed grid of photos.
Go to the wholesale market every few days to change clothes, discover new styles, and pay attention to industry dynamics and fashion trends.
When you are busy, you have no time to feel sad about the passing of time. The voice notification of account arrival is more beautiful than love words.
A newly opened shop has no old customers and the business is not stable, sometimes good and sometimes bad. When the business is good, I worry that tomorrow's business will not be as good as today. When the business is bad, I worry even more that tomorrow's business will continue to be bad. The brain is never idle, thinking about what marketing plan to use to make customers shine, what kind of display is more eye-catching, how to mobilize the enthusiasm of employees and tap their potential.
I start to worry when I wake up in the morning. Rent, electricity bill, employee salaries, etc. As soon as I open my eyes, there are fixed expenses of several thousand yuan.
Tremendous stress.
Fortunately, there were many customers shopping in the second half of the year, so business was profitable on average, which was a bit different from Zhongli's expectation of 80,000 a day.
Doing business will definitely not be smooth sailing, there are many unpredictable events, and Ye Zhenzhen was mentally prepared before opening the store.
When the accident happened, Ye Zhenzhen was still a little confused.
The four shopping guides in the store were a bit too busy, so they hired a new one named Wang Xia with a three-day probation period. It was agreed that after three days, if both parties felt it was suitable, they would sign a labor contract.
On the second day of the probation period, Wang Xia was hit by a car while riding her electric scooter home from get off work and broke her lower leg.
Ye Zhenzhen plans to buy social security for employees after the probation period, which is an unwritten rule in the industry.
After Wang Xia was injured, Ye Zhenzhen immediately bought a fruit basket and milk and went to the hospital to visit her on behalf of the store. She said to Wang Xia, "You should take good care of your injuries. You are welcome to work in the store after you recover."
Wang Xia, with her right leg in a cast, said, "Why did you buy so many things? You don't have to be so polite."
Ye Zhenzhen helped her tidy up her hair and said softly, "I am sorry that something like this happened to you while you were working in my store."
Wang Xia said: "I don't blame you, I took a detour to visit my friend after get off work today..."
Wang Xia's husband Jiang cleared his throat to stop her from continuing, then turned to Ye Zhenzhen and said, "This is a work-related injury. You are the boss and you have to compensate for the medical expenses and wages during the injury."
Ye Zhenzhen knew that she was in the wrong, so she explained, "I don't own this store alone. I'll go back and discuss it with my partners and give you an answer as soon as possible."
Jiang continued: "You can't run away as long as your store is open. Don't think about passing the buck. We workers here are not to be trifled with."
Ye Zhenzhen assured: "I didn't mean that. Don't worry, we won't pay less than a penny of the compensation we owe."