Chapter 96 Innovative Business Model
Su Qing stood at the door of Xingqing Supply and Marketing Cooperative, looking at the bustling villagers, and a strong sense of responsibility surged in her heart.
This supply and marketing cooperative is a combination of private and individual entities. It is Su Qing's innovation in response to the development of the times, and it is also the stage for her to realize her dream after her rebirth.
After achieving remarkable results at the production base, Su Qing decided to introduce her innovative ideas into the Xingqing Supply and Marketing Cooperative.
Her past life experience taught her that only by continuous reform could she meet the villagers’ growing needs and bring new vitality to the supply and marketing cooperatives.
She wants to transform this small supply and marketing cooperative into a place full of vitality and vigor.
"Su Qing, what are your plans?" Lu Xingchen stood beside her, his eyes full of anticipation.
Su Qing smiled slightly, with a determined light in her eyes: "I plan to introduce some new business concepts in the supply and marketing cooperative. First, we can provide a reservation service so that villagers can reserve goods in advance according to their needs. This can not only meet their personalized needs, but also reduce inventory pressure."
Lu Xingchen nodded in agreement: "This is a good idea. The reservation service can make the villagers feel more caring, and it can also improve the efficiency of the supply and marketing cooperative."
Su Qing went on to say: "Secondly, I would like to introduce some new products, such as deep-processed agricultural products and handicrafts. These products can not only enrich the lives of the villagers, but also help them increase their income."
Lu Xingchen's eyes flashed with excitement: "In this way, we can not only meet the needs of the villagers, but also promote the economic development of the villagers. It's really killing two birds with one stone."
Su Qing began to implement her plan.
She first organized a professional market research team to gain an in-depth understanding of the villagers' needs. The team members were carefully selected by her. They went deep into the villagers' homes and collected a lot of opinions and suggestions.
After a period of hard work, the research team submitted a detailed report, which showed that the villagers were very interested in the introduction of reservation services and new products, and they hoped that the supply and marketing cooperatives could provide more diversified goods and services.
Based on the survey results, Su Qing developed a detailed implementation plan.
She first carried out a series of reforms within the supply and marketing cooperative, adjusted the commodity layout, and added a reservation service area. She personally designed the layout of the reservation service desk, striving to make it clear to the villagers at a glance.
At the same time, she cooperated with surrounding agricultural product processing factories and craftsmen to introduce a series of new products. These products were not only welcomed by the villagers, but also promoted employment and increased income for the villagers. She worked with the processing factories and craftsmen to study the design and packaging of the products to ensure that every product would satisfy the villagers.
In order to raise villagers' awareness of the reservation service, Su Qing also organized a series of publicity activities. She used her influence in the night school to invite villagers to attend lectures and explain to them the advantages and operation procedures of the reservation service.
"You may think that the reservation service is troublesome, but in fact, it makes it more convenient for you to buy your favorite products. As long as you tell us in advance, we will do our best to meet your needs." Su Qing said at the lecture.
The villagers were moved by her enthusiasm and sincerity, and expressed their willingness to try the reservation service. As time went on, the reservation service gradually became a major feature of the supply and marketing cooperative and was widely praised by the villagers.
Su Qing has also achieved remarkable results in introducing new products. She has established long-term cooperative relationships with surrounding agricultural product processing factories and craftsmen, providing them with stable sales channels. She often discusses product improvements and innovations with these partners to ensure that the products can continue to meet the needs of the villagers.
These new products not only enriched the lives of the villagers, but also promoted their economic development. Villagers have joined in the processing of agricultural products and the production of handicrafts, increasing their income and improving their living standards. An old woman in the village, by making handicrafts, not only improved her own life, but also helped other villagers learn the craft, and together they embarked on the road to wealth.
The changes in Xingqing Supply and Marketing Cooperative have attracted widespread attention from villagers. They have felt the convenience and benefits brought by the supply and marketing cooperative and highly recognized Su Qing's reform measures.
"Su Qing, you have really brought us a lot of benefits." A villager said excitedly, "In the past, if we wanted to buy some special goods, we had to go to a faraway town, but now we can buy them at the supply and marketing cooperative. It's so convenient."
Su Qing responded with a smile: "This is what we should do. We will continue to work hard to provide better services for the villagers."
Based on the success of Xingqing Supply and Marketing Cooperative, Su Qing did not stop there. She began to think about how to further expand the business scope of the supply and marketing cooperative and provide more convenience for the villagers.
She discussed with Lu Xingchen: "Xingchen, I think we can try advertising on the radio. Through the radio platform, let the villagers around Jinggu County know about our products."
A trace of doubt flashed in Lu Xingchen's eyes: "Broadcast promotion? We tried it last time and it worked well. We can try it again."
Su Qing said firmly: "I know this requires a certain amount of money and technology, but this is the trend of the future. If we can take the lead in advertising, we can form a brand effect as soon as possible."
Lu Xingchen was touched by her determination and nodded in agreement: "You are right. We must dare to try new things and create more opportunities for the villagers."
Under Su Qing's leadership, Xingqing Supply and Marketing Cooperative began the preparatory work after the radio publicity.
Although there are no computers or Internet at present, she plans to develop a service that provides delivery of goods after the order is placed based on the future business philosophy of Taobao and Tuan Tuan. This can not only expand the sales scope of the products, but also give full play to Su Yu's freight capacity, thus killing two birds with one stone.
This business model will be developed and tested on a small scale first, and then rolled out across the board once all aspects of the business are streamlined and mature, to ensure that the needs of the villagers are met to the greatest extent possible.
This not only provides a rich selection of goods, but also convenient payment and delivery services. Villagers can send letters or visit the door to place orders and enjoy the remote delivery service experience.
With the extensive and in-depth promotion of this business model, the business scope of Xingqing Supply and Marketing Cooperative has been greatly expanded. Villagers can buy their favorite agricultural products and handicrafts without leaving home, and this change makes the villagers feel extremely excited.
The business of Xingqing Supply and Marketing Cooperative has become more prosperous and its profitability has been significantly improved.
Su Qing stood at the door of the supply and marketing cooperative, looking at the busy figures of the villagers, her heart filled with a sense of accomplishment.
In this way, under the leadership of Su Qing, Xingqing Supply and Marketing Cooperative has gradually become a comprehensive service platform integrating agricultural product sales, handicraft production, and online shopping. It not only provides villagers with a better shopping experience, but also drives local economic development and becomes the pride of the villagers.
Su Qing stood at the door of Xingqing Supply and Marketing Cooperative, looking into the distance, her heart full of hope. She felt that through continuous efforts, her dream was also being realized step by step.