Chapter 67 Increased Advertising
Putting down the things in her hands, Su Qing got a glass of water, took a quick sip, and then hurried to the Xiangyang Brigade.
But as soon as she arrived at the brigade gate, the people from the brigade told her that Su Guozhong had just left.
Su Qing had no choice but to try her luck at the grocery store at the entrance of the village.
As a result, Su Guozhong was really found there.
"Are you saying that the business here in the convenience store has been very slow recently?" When I walked in, the hustle and bustle of the past, with people talking and laughing, was gone forever, and now the store is deserted.
"Yes, that's why I came to see you today."
"What exactly is going on? Tell me quickly."
After listening to Su Guozhong's introduction, Su Qing finally understood the specific situation.
As the amount of silk in the silkworm house increased, the finished products filled up the warehouse.
Things are not selling well, and even the grocery business in the grocery store has been deserted during this period.
"How long have the products been unsalable? Have you asked someone to count the number of products in each batch?"
"I am arranging Accountant Bai and Lin Yueran to do the statistics. This situation should have lasted for half a month."
It seems that this period of time is not short. During this period, Su Qing focused his main energy on the supply and marketing cooperative in the town, and he did not pay much attention to the situation of the production team.
Su Qing hurried to the commune, where Lin Yueran and Bai Lanxiang were counting goods in the warehouse.
Su Qing found that they both looked haggard. There were already obvious dark circles around their eyes, probably because they had been working all night without taking a rest.
"What's the situation now? You should go back and rest first. There's no rush for this matter." Su Qing was still very caring and considerate towards the two of them.
Especially Bai Lanxiang, her son Zhou Zixuan had just recovered from a cold and fever and needed his mother's company.
"It's okay, the statistics will be completed quickly, but the situation is very not optimistic. We have already calculated the positive side clearly. This month's income and expenditure are basically the same, and there was even negative growth for a while." Bai Lanxiang first reported on the operating financial situation.
At the end of the shelf, Lin Yueran had just finished counting the quantity of the last item. He recorded it in the notebook in his hand and walked over.
"Accountant Bai, please summarize your data for me." The two of them were doing the statistics separately, and Bai Lanxiang had just finished his part.
After some calculations and statistics.
There are now a total of 9,183 pieces of silk fabric, 87,000 silk scarves, and 26,000 silk quilts in the warehouse.
"So many products are unsold in just half a month?" Su Qing frowned. She had to think of a way to solve this difficult problem as soon as possible.
The products have been unsaleable, which is bound to affect revenue. Although the expenditure and income are balanced now, I believe that sooner or later in the near future, we will face losses.
"Are you talking about the operational difficulties faced by the silk production base? Do you need my help?" After returning home and understanding the situation, Lu Xingchen asked with concern.
I remember you know a little knitting and carpentry, which could really help.
According to Su Qing's idea, in the past and future worlds, advertising is crucial in business operations.
She told Lu Xingchen her idea in detail.
However, accompanied by Bai Lanxiang, he went to the county government to find Zhou Yitao.
Through Zhou Yitao's introduction, Su Qing met the bald director of the Culture and Education Bureau.
After explaining the purpose of the visit, he handed over a sum of advertising fees to the bald director in person.
While receiving the expense invoice from the bald director, Su Qing also presented the pre-prepared advertising slogan.
From then on, advertisements for the Xiangyang Brigade Silk Production Base could be heard regularly on the radios in ordinary people’s homes.
Su Qing also placed her own radio outside the gate of Qingyang Supply and Marketing Cooperative, and broadcast news in rotation every day.
At the same time, on the front page of the business edition of Jing'an Daily, there was also a large piece of special publicity report about the Xiangyang Production Team's encroachment on the production base.
Lu Xingchen's work is also very effective.
The light-box propaganda banners he made soon took over the streets and alleys of the county.
Whenever night falls, your bright lights illuminate thousands of households, and the huge promotional text is extremely eye-catching.
In some crowded public places, such as farmers' markets, hospitals, schools, and car battlefields, larger propaganda floats appear out of nowhere, attracting the attention of passers-by.
Suddenly, Xingqing Supply and Marketing Cooperative in Niuling Town became a popular place for Jing'an citizens to check in.
As the business was so booming, Su Yao, Su Hang and Lin Yuetong also came to the Xingqing Supply and Marketing Cooperative to help out in their spare time.
The warehouses that were originally piled with unsold products were gradually cleared out.
By the end of the month, the product was even out of stock.
Fortunately, Su Qing had contacted Si Wangxing in advance to study the expansion plan for the above-mentioned planting production.
In addition to the Xiangyang Production Team, the other two production teams in Xiwang Commune also began to plant mulberry trees on a large scale.
After more than a year of refinement and baptism in planting technology, we have accumulated rich experience.
The three key members who received the planting training in the county last time also used night school to promote the planting techniques they mastered.
Soon, the labor force in Xingfu Commune who were able to earn centimeters had basically mastered the basic planting techniques of Sang Village.
Their successful production and management experience attracted the attention of the other two production teams in Xingfu Commune. They sent people to the site to visit and learn, and soon began to plant mulberry trees.
The products produced by the silk production base soon fell into short supply.
In addition to silk products, Xingqing Supply and Marketing Cooperative also produces and sells other products.
During this period, Suqin also cultivated some crops in the space, and according to the agreement signed with Jinfeng Farm before, she handed over the produced seeds to the farm for planting.
After several months, all kinds of crops have grown well and it will soon be harvest time.
All the income was invested in the construction of the second phase of the silk production base.
Although Su Qing had relatively little liquid capital on hand, she still insisted on paying the contract money promised to Jinfeng Farm on time.
Lin Yueran was very nervous and anxious.
Because the profits have not yet been fully reaped, we need to increase investment in the next planting season.
Paying the contract fee for Jinfeng Farm now is equivalent to making wedding clothes for others.
But Su Qing knew very well that integrity is crucial in doing business.
He must strictly implement the terms of the contract.
After He Wengong learned about the situation, he was very moved by Su Qing's actions.
In order to increase the intensity of planting, he has recently hired a lot of workers and increased investment in the farm. If it were not for the timely arrival of this fund from Su Qing, his situation would certainly be very difficult.
As the scale of production and operation expands, the production base faces a new problem.
For several days in a row, nearby villagers expressed dissatisfaction with the sewage flowing throughout the base and even prepared to file a complaint with the town.