Chapter 343 Signing a contract with Nike (guaranteed part 2)
Chapter 343 Signing with Nike
As for the specific terms of the contract with Nike, Deborah has already negotiated with Nike.Deborah also showed the details of the contract to Rongguang on the plane to Houston. She was afraid that Rongguang would not understand, so she explained them to Rongguang one by one.
But Rongguang has a headache for these complicated legal provisions.
The legal documents are all written in English. Rong Guang's English level is not high, because he has not studied it specially, so Deborah translates it into Portuguese and explains it to Rong Guang.
But even so, Rong Guang often listened in a daze, thinking that he knew the meaning of every word Deborah said, but he didn't know the meaning at all when combined...
The wording required by the legal text is more precise and stricter, but it is also unavoidably protracted and lengthy, which does not conform to the speaking habits and grammar of ordinary people.
Rongguang's Portuguese is mainly used for daily conversation and usage. He doesn't know much legal vocabulary, so it is very difficult for him to understand.
By the end he was getting impatient.
"Can't you help me check this? Why do you have to explain everything to me? I don't know if it's reasonable, right? Don't I still ask you in the end? You can sum up and tell me what's wrong with it, and forget it if there's no problem. Isn't that all right?"
He was so exhausted by these contract terms that he was more exhausted than playing ten games in ten days.
"You always need to understand these things. It is impossible for me to be your agent for the rest of your life. In order not to let you be deceived by others, you must understand." Deborah said.
It was only then that Rong Guang remembered that Deborah had told him that she would resign from this job after she earned enough US$100 million to pay off Sun Fengyang's debts.
He suddenly panicked—there is no one around him he can trust, what should he do?Who do you want to be your agent?If my money is cheated by those people... I can't accept it!
Thinking of this, he cheered up.
"Go ahead..."
Deborah glanced at him, then continued to point to the clauses in the contract and explain them to him one by one.Of course, she also avoids using less legal terms, and adopts an easy-to-understand method.
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After arriving in Houston, Rong Guang and Deborah met Carlos Lorenzo, a Nike business commissioner who came to receive them.
He is Hispanic and speaks several languages, including Portuguese.
There is no problem for three people to communicate.
In this regard, Nike is well prepared.
After all, Nike has a deep cooperation with Brazilian football, and it is not a problem to find some talents in this field.
After Lorenzo picked up Rong Guang and Deborah at the airport, he first took them to Houston for a meal, and then sent them to the airport in the evening to take an evening flight to Portland.
On the second day, visit the headquarters of Nike and sign a contract.
The car is driving on the airport expressway.
There are many towering advertising stands on both sides of the highway.
There are huge advertising posters on them.
There are the world's top [-] companies, as well as local tourism advertisements in Houston.
Then, an advertisement caught Rongguang's attention.
On the billboard, a Chinese-looking Asian man, wearing a white vest with blue and black thin sword bars, opened his arms, and his arms were stretched out, exactly the length of the billboard.
There is a sentence under the billboard: Create a big scene with us!
It is in Chinese!
"Huh? Who is he?" Rong Guang asked, pointing to the man in the vest on the billboard.
Lorenzo, who was driving, turned his head and glanced out the window, a little surprised: "You don't know him?"
"I don't know." Rong Guang shook his head.
"Uh, I thought he was already famous in China..."
Deborah knew that Rong Guang was a person without common sense in many aspects, so she quickly explained: "Rong only cares about football, he doesn't pay much attention to basketball. Besides, he has been abroad for a long time and rarely returns to China..."
Lorenzo accepted Deborah's explanation, nodded and said, "Like you, he is also a very famous Chinese. His name is Yao Ming, and he is the main center of the Houston Rockets. Not only in Houston, but also in the United States, he is also a well-known star."
"Look at this advertisement, the Rockets specially produced it with him as the theme, and it can be seen everywhere in every corner of Houston. These billboards are 48 feet high and [-] feet long, very eye-catching."
Lorenzo was very detailed.
Rong Guang's eyes never left the billboard until he could no longer see it before turning around.He remembered the face of the inch-cut man in his heart.
He was suddenly a little envious.
One day, I will also let my advertisement appear in front of everyone with such a huge gesture!
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After eating at noon and wandering around Houston for a while, Rong Guang, Deborah, and Lorenzo took the evening flight to Portland.
Fly from Houston in the southeast corner of the United States to Portland, Oregon in the northwest corner of the United States
They were welcomed and entertained in Portland by Roland Wolfram, vice president of Nike Asia Pacific.
Lorenzo introduced that Mr. Wolfslam rushed back to the Portland headquarters specifically for glory, which shows that Nike attaches great importance to glory.
Deborah is also very satisfied with Nike's arrangement.
The vice president of the Asia-Pacific region came forward in person, which is indeed much higher than Adidas's deputy manager who only sent a business development department.
After the banquet, Rong Guang and Deborah stayed in a five-star hotel prepared by Nike.
Early the next morning, they were picked up at Nike's headquarters in Beaverton, Komps.
It is a "park" surrounded by bushes, cherry trees, and forests.
In addition to them, there are also some invited reporters, including representatives of many Chinese media organizations in the United States.
It can be seen that Nike attaches great importance to the value of Rongguang in the Chinese market.
When these Chinese reporters saw the glory, they took out their cameras and took photos of him and Mr. Wolfram, the vice president of Nike Asia Pacific.
Today's Rong Guang is no longer an unknown person that no one knows about. In China, he does have a very high popularity. The attention of these Chinese reporters is the best illustration.
Not long after entering the park, they saw a flagpole with 48 national flags fluttering in the wind at the top of the flagpole.
"These flags represent the 48 countries with the best sales of Nike. China is a country that we attach great importance to." Wolfram, vice president of the Asia Pacific region, pointed to the five-star red flag and said to Rongguang.
Rong Guang looked up at the red flag, thinking that it might not be long before his large advertisements could be seen everywhere in China.
The bright future that the Chinese broker had described to himself was about to come true.But it's not because I changed my agent to him.
In a sense, Rongguang did change the agent, and Godot replaced Deborah.
But Rong Guang didn't want to admit that he changed people. In his view, Godot and Deborah were one, and they were a manager.
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Neither party had any objection to the cooperation, and both parties agreed to the terms of the contract.The rest of the work is very simple, that is, thousands of characters.
In the conference room of the McEnroe Building, under the witness of Chinese and foreign journalists, Rongguang signed his name on the contract.
It's not that kind of artistic signature, Rong Guang tried his best to write neatly with his strokes.
Then the two parties exchanged contracts and signed again.
It is announced that Rong Guang has officially become another contracted star under Nike.
After the signing ceremony, there was a media interview.
Presented by Rong Guang and Wolfram.
As for what to say and what not to say, Deborah had been rehearsing with him in Rong Guang's hotel room yesterday.
Moreover, Rong Guang does have a big heart. In such a situation, he seemed very relaxed and handled it with ease.
Seeing Rong Guang's performance from behind, Deborah couldn't help showing a faint smile on her face.
perfect.
This is the evaluation in her heart.
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The interview is over.It was noon.
Nike entertained Rong Guang and the reporters for a meal.
But it is not a luxurious meal, but a working meal in the Nike Sports Restaurant in the Nike headquarters park.
When you go to a restaurant to eat, you must first pass through the aisle of the restaurant. The walls of the aisle are covered with the covers of "Sports Illustrated" embedded in frames. The athletes who can appear on the cover of "Sports Illustrated" in the United States must be athletes with great influence and outstanding achievements in the world.
Of course, the ones who show up here are all Nike's signed stars.
In addition, there is a promenade of the Avenue of Stars, with embossed heads of famous athletes, a total of 180 two.
Among them are two Chinese, one is Zhu Jianhua, a famous Chinese high jumper, and the other is Zheng Haixia, a famous Chinese women's basketball player.
Wolfram half-jokingly said to Rong Guang: "In the future, I hope that your relief will appear here."
The reporters who followed took out their cameras to take pictures.
In a flash of light, Rong Guang was full of confidence: "I will!"
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Signed the contract in the morning, and in the afternoon, Rong Guang was in the Nike headquarters, changing into jerseys and sneakers, and shooting print ads.
This is not the first time that Rongguang has taken this kind of commercial shooting, and he seems to be familiar with the road.
It is also very cooperative with the instructions of the photographer.
The shooting of the commercial went very smoothly and ended soon.
After the one-day tour of Nike headquarters, Rong Guang and Deborah flew from Portland to Los Angeles, and then flew from Los Angeles to BJ, the capital of China.
Wolfram, vice president of Nike's Asia-Pacific region, accompanied them all the way to China, where a more grand ceremony was waiting for them.
That is an important part of Nike's series of promotional activities.
On the plane, Wolfram chatted with Rong Guang, and Deborah acted as an interpreter.
Because Wolfram can't speak Chinese, Portuguese, or German, and Rong Guang's English is not very good, so he had to ask Deborah, who can speak English, to translate.
"Wolfram said you're fast, but how fast are you?" Deborah relayed.
Rong Guang looked at Wolfram, but said to Deborah, "Tell him my [-]-meter speed."
Deborah turned to Wolfram and said, "Ron's [-]-meter speed is exactly ten seconds."
When Wolfram heard these words, he was stunned.
What is the concept of ten seconds?
As the top management of a sports brand, he naturally also needs to understand the consultation of sports festivals.
So he knew very well that if he could run [-] meters in ten seconds, he could almost become a full-time track and field athlete!
He didn't expect Rongguang's speed to be so fast...
He has been thinking about how to introduce him to the world after Glory signed with Nike.
BJ's press conference that doesn't count.
Consumers must be familiar with such a new member of the Nike camp through advertising.
Nike has a lot of experience in advertising and marketing.
But what kind of commercials to shoot?
Now when he heard about Rongguang's [-]-meter speed, a light suddenly lit up in his mind.
He suddenly had an idea.
So he said to Rong Guang: "Rong, are you interested... in a race with a sports car?"
(End of this chapter)